Empreendedorismo na música independente no Brasil como patrimônio cultural
DOI:
https://doi.org/10.18472/cvt.24n2.2024.2020Palavras-chave:
Música independente como patrimônio cultural, Informalidade , Effectuation, Empreendedorismo artísticoResumo
Este artigo analisa quatro casos de empreendedorismo na música independente no Rio de Janeiro e em São Paulo através da lógica effectuation: um espaço de música ao vivo, um canal na Internet, um instituto sem fins lucrativos e um bureau de serviços. A lógica effectuation é uma chave interpretativa adequada para análise dos processos de tomada de decisão dos empreendedores, destacando a importância das contingências, a natureza situacional dos desafios e respostas, bem como o papel significativo da informalidade e da co-criação em empreendimentos artístico-culturais. O artigo sugere que futuras pesquisas devem se concentrar nos aspectos metaeconômicos para compreender melhor o empreendedorismo nas artes como uma forma de gestão do patrimônio cultural. Também destaca o papel crucial das redes relacionais informais na criação e desenvolvimento de empresas empreendedoras duradouras, com mais de 10 anos de presença no mercado nos setores artístico e cultural.
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Copyright (c) 2024 Aline Brufato
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